Lumion is a specialized 3D rendering software designed primarily for architects and designers. The software enables users to transform their 3D models into lifelike visualizations, complete with shadows, lighting, animated entourage, and photorealistic or conceptual effects. Lumion is intuitive and seamlessly integrates into existing workflows, allowing users to learn the basics in less than 15 minutes. The company offers fast and attentive support through a global Customer Care team and a network of regional partners. Lumion is free for students and universities in several countries, making it accessible to future professionals. The software is used by architects in over 100 countries, including 72 of the top 100 architecture firms worldwide. Lumion generates revenue through software sales, upgrades, and additional seats, catering to both individual architects and large firms. The market it operates in is the architectural visualization sector, providing tools that enhance client presentations, design development, and architectural marketing.

Keywords: 3D rendering, architectural visualization, lifelike visualizations, intuitive software, global support, educational access, client presentations, design development, architectural marketing, seamless integration.