Actifio, now part of Google Cloud, specializes in enterprise cloud data management. The company enables businesses to manage their data as efficiently as they manage their applications and infrastructure. Actifio's primary product, Actifio GO, offers robust backup and disaster recovery solutions tailored for Google Cloud and hybrid workloads. This means that businesses can protect their data and quickly recover it in case of any disruptions, ensuring minimal downtime and data loss.

Actifio serves a diverse range of clients, including large enterprises across various industries that require reliable and scalable data management solutions. The company operates in the cloud computing market, focusing on data protection, backup, and disaster recovery services.

Actifio's business model is based on a Software-as-a-Service (SaaS) approach. This means that clients subscribe to Actifio's services and access them over the internet, rather than installing software on their own servers. This model provides recurring revenue for Actifio, as clients pay for the service on a subscription basis. Additionally, Actifio offers technical documentation and customer support to ensure clients can effectively use their services and achieve a good return on investment (ROI).

In summary, Actifio makes money by providing subscription-based data management services that help businesses protect and recover their data efficiently. Their integration with Google Cloud enhances their offerings, making them a valuable partner for enterprises looking to safeguard their data in the cloud.

Keywords: Cloud Data Management, Backup, Disaster Recovery, SaaS, Google Cloud, Hybrid Workloads, Enterprise Solutions, Data Protection, Subscription Service, ROI.