Actito is a marketing automation platform designed to help marketers create personalized multichannel campaigns. It serves businesses looking to engage deeply with their customers throughout their journey, offering tools to capture and blend data from various sources while ensuring compliance with GDPR. Actito operates in the marketing technology sector, providing a SaaS (Software as a Service) solution that allows marketers to customize interactions with customers in real-time. The platform is used by marketing operators daily to enhance customer engagement and improve revenue streams. Actito's business model revolves around subscription fees for its platform, which includes features for data management, campaign automation, and customer insights. The company makes money by offering tiered subscription plans based on the scale and complexity of the marketing needs of its clients. Actito's clients range from small businesses to large enterprises across various industries, all seeking to improve their marketing efficiency and effectiveness.

Keywords: marketing automation, personalized campaigns, multichannel, customer engagement, GDPR compliance, SaaS, data management, real-time interactions, subscription model, marketing technology.