Advalo operates in the marketing technology sector, providing an AI-driven platform that enhances CRM (Customer Relationship Management) data to deliver personalized marketing messages across all channels. The company serves a diverse range of industries including automotive, e-commerce, fashion retail, food services, household equipment, luxury, travel, and hospitality. Advalo's business model revolves around leveraging advanced algorithms and predictive models to help marketers unlock the full potential of their data, thereby driving both instant and long-term results. The platform offers features such as single ID reconciliation, ready-to-use scenarios, a personalization engine, omnichannel activation, performance measurement, and GDPR compliance. Advalo generates revenue through subscription fees for its platform and additional services related to campaign optimization and data analytics. The company aims to boost customer performance by identifying the best campaigns and determining priorities through AI.

Keywords: AI-driven, CRM enhancement, personalized marketing, omnichannel, predictive models, data analytics, campaign optimization, GDPR compliance, marketing technology, customer performance.