AllFresh Supply is a private limited company that operates in the fresh fruit procurement and supply sector in India. The company specializes in sourcing premium quality fruits, including Indian apples from Himachal Pradesh, Nagpur oranges from Central India, and other fruits like mangoes, plums, peaches, and pears. AllFresh Supply's business model is centered around working directly with farmers, currently over 2500 across various Indian states, to procure fresh produce. This direct sourcing has resulted in significant growth in the value realized by farmers for their produce and has allowed distant markets to receive fresh quality fruits.

The company's distribution operations are widespread, reaching over 30 cities across India. This broad reach allows AllFresh Supply to cater to a wide range of clients, from local markets to larger retail chains. The company's revenue is generated through the sale of these fresh fruits to its clients.

AllFresh Supply was initially backed by venture capital fund Aspada, now known as Lightrock India, and is currently supported by Waycool Foods & Products Ltd. This investment has strengthened AllFresh's sourcing capabilities and enabled it to provide fresh fruit year-round, completing Waycool's supply chain capability.

In summary, AllFresh Supply is a key player in the fresh fruit procurement and supply market in India, with a business model that benefits both farmers and consumers by providing fresh, quality fruits year-round.

Keywords: Fresh Fruit Supply, Indian Apples, Nagpur Oranges, Direct Sourcing, Farmer Partnerships, Pan India Distribution, Premium Quality Fruits, Venture Capital Backed, Waycool Foods Investment, Year-Round Supply.