AMLab operates in the global cargo shipping market, specializing in industrial systems and mobile plants for container terminal operations. The company serves clients in the heavy industry sector, focusing on improving the efficiency and safety of transhipment and ship loading processes. AMLab's core product leverages advanced 3D LiDAR technology to provide real-time situational awareness, enabling faster and safer operations. The business model revolves around retrofitting existing systems with their proprietary technology, offering immediate productivity improvements. Revenue is generated through the sale and implementation of these retrofitted systems, as well as through pilot projects, collaborations, and investment opportunities. AMLab's market includes port operators, shipping companies, and logistics firms looking to enhance their operational efficiency and safety. With 80 years of combined experience in heavy industry mobile plant solutions, AMLab is well-positioned to deliver transformative changes in container terminal operations. The company is backed by Curtin University and has secured significant funding, including a $20,000 Innovation Booster Grant, to further develop its intellectual property strategy.

Keywords: 3D LiDAR, transhipment, container terminal, automation, real-time mapping, heavy industry, mobile plants, retrofitting, situational awareness, productivity improvements.