Benchmark is a company that specializes in text-based customer feedback software designed to help businesses grow by collecting and leveraging customer feedback. The company serves a wide range of clients, including franchise companies, by providing tools to increase customer loyalty and improve internal processes. Benchmark operates in the customer service and marketing technology market, focusing on enhancing customer engagement through SMS text messaging. The business model revolves around offering software as a service (SaaS) that automates the collection of customer feedback and encourages positive social media shares. Benchmark makes money through subscription fees for its software platform, which includes features like real-time customer engagement, field audit checklists, and text-based marketing campaigns. The company emphasizes the high open rates of text messages compared to other marketing channels, making it a preferred choice for customer service in the U.S.

Keywords: customer feedback, SMS marketing, real-time engagement, automated reviews, franchise support, loyalty tools, field audits, SaaS, customer service, text messaging.