Berbix operates in the identity verification market, providing a secure and automated solution for collecting and instantly verifying photo IDs and facial biometrics. The company serves a diverse range of clients, including online marketplaces, financial institutions, and cannabis retailers, who require reliable and fast identity verification processes. Berbix's core product is a RESTful API that allows businesses to integrate identity verification into their systems seamlessly. This API enables clients to customize verification levels, add additional checks, and tailor the look and feel to match their brand. The business model is primarily subscription-based, with clients paying for the number of verifications they need each month. This model ensures a steady revenue stream while allowing clients to scale their usage as needed. Berbix makes money by charging for each verification performed, offering different pricing tiers based on the volume of verifications. The company aims to provide a high level of security and accuracy, reducing the risk of fraud and ensuring compliance with regulatory requirements.

Keywords: identity verification, photo ID, facial biometrics, RESTful API, online marketplaces, financial institutions, cannabis retailers, subscription-based, fraud prevention, regulatory compliance.