CDK Global is a prominent technology company that specializes in providing integrated software solutions for the automotive retail industry. The company serves a diverse range of clients, including auto dealerships, original equipment manufacturers (OEMs), independent software vendors, and heavy truck businesses. CDK Global operates in the automotive market, focusing on enhancing the efficiency and productivity of its clients through advanced technology.

The business model of CDK Global revolves around developing and offering software tools that streamline various operations within auto dealerships. These tools include solutions for billing, customer relationship management (CRM), inventory management, and service scheduling. By integrating these tools, CDK Global helps dealerships improve their operational efficiency, enhance customer experiences, and ultimately drive sales.

CDK Global makes money by selling its software solutions to automotive dealerships and other related businesses. The company offers these solutions through a subscription-based model, where clients pay a recurring fee to access and use the software. Additionally, CDK Global provides consulting and support services, which generate additional revenue.

In recent studies, CDK Global has focused on the transition to electric vehicles (EVs) and the challenges faced by dealerships in this area. The company has conducted extensive research to understand the perspectives of dealership leadership on EV adoption and the impact on their operations. This research helps CDK Global tailor its solutions to meet the evolving needs of the automotive industry.

Overall, CDK Global is dedicated to moving automotive retail forward by leveraging technology to create modern conveniences and improve operational efficiency for its clients.

Keywords: Automotive, Dealerships, Software Solutions, Technology, Efficiency, EV Transition, CRM, Inventory Management, Subscription Model, Consulting Services.