Cinarra operates in the advanced analytics sector, specializing in real-time location data processing and analytics. The company serves a diverse range of clients, including retail brands and digital marketing agencies, by providing them with actionable insights derived from billions of 4G, LTE, and WiFi location updates. Cinarra's platform is designed to handle vast amounts of data across millions of geographical points and venue locations, making it highly scalable and precise. The business model revolves around offering a subscription-based service that allows clients to access these analytics for optimizing their marketing campaigns and improving customer engagement. Revenue is generated through these subscriptions and strategic partnerships, such as the one with SoftBank, which also provides investment backing. Cinarra's market includes both the U.S. and Japan, with a focus on leveraging machine learning (ML) to enhance the accuracy and utility of its analytics. The company is poised for growth with the advent of 5G technology, which will further expand its data processing capabilities.

Keywords: real-time analytics, location data, machine learning, 4G, LTE, WiFi, SoftBank, marketing optimization, customer engagement, 5G.