Digit.co is a financial technology startup dedicated to making saving money and paying off debt effortless for its users. The company operates in the personal finance market, targeting individuals who struggle with managing their finances, including millennials and those who may not have a strong background in financial literacy.

Digit's core service involves connecting users' credit cards and bank accounts to its platform. Once connected, Digit analyzes the user's spending habits and automatically transfers small, manageable amounts of money into a savings account. This helps users save for various goals such as paying off credit card bills, preparing for emergencies, or making significant purchases like concert tickets or back-to-school shopping. The idea is to save money without the user having to think about it actively.

The business model is based on a subscription service. Users can try Digit for free for 30 days, after which they are charged a monthly fee. This fee grants them access to Digit's automated saving and debt repayment tools. The company makes money through these subscription fees, which fund the development and maintenance of its technology and services.

Digit's mission is to improve the financial health of its users by making saving and debt repayment as easy and stress-free as possible. The team at Digit is committed to building trust with their users by always striving to do the right thing and seeking direct feedback to improve their services continually.

In summary, Digit.co is a fintech company that helps individuals save money and pay off debt automatically, using a subscription-based model to generate revenue. It serves clients who need assistance with financial management, particularly those who find it challenging to save money on their own.

Keywords: Fintech, Automated Savings, Debt Repayment, Personal Finance, Subscription Service, Millennials, Financial Health, Credit Card Management, User-Friendly, Financial Literacy.