Donna FMCG operates in the rapidly growing Indian e-commerce industry, which is expanding at an annual rate of 55%. The company focuses on delivering sustainable wellness products through its two main portfolios, Positive and Impower. Donna FMCG aims to improve the lives of millions by providing high-quality cosmetic products that undergo rigorous NABL certified lab testing. The company serves a diverse range of customers seeking wellness and cosmetic solutions, leveraging the booming e-commerce market to reach a wide audience. Donna FMCG's business model revolves around manufacturing and selling wellness and cosmetic products, generating revenue through direct sales on its online platform. The company's vision is to become a renowned name in the cosmetic industry by consistently delivering products that bring tangible benefits to its customers.

Keywords: e-commerce, wellness, cosmetics, NABL certified, Positive portfolio, Impower portfolio, sustainable, Indian market, online sales, quality assurance.