Elvy.ai is a health-tech startup that operates in the wellness and technology market, offering innovative solutions to mitigate the negative effects of technology on human health. Their flagship product, the Elvy Charger, is designed to block up to 95% of Electromagnetic Field (EMF) radiation and reduce blue light exposure, two factors that can interfere with quality sleep. EMF radiation and blue light are emitted by electronic devices and can disrupt the body's natural sleep-wake cycle.

The company's primary target market includes tech-savvy consumers who are conscious about their health and well-being. This group is increasingly aware of the potential health risks associated with prolonged exposure to technology and is willing to invest in products that can mitigate these risks.

Elvy.ai operates on a direct-to-consumer business model, selling its products directly through its website. This model allows the company to maintain control over its brand, customer experience, and pricing. The company generates revenue from the sale of its Elvy Charger, offering a 60-night trial with a money-back guarantee, and a 1-year warranty, which indicates a strong confidence in the product's effectiveness and quality.

In summary, Elvy.ai is a promising startup that combines technology and wellness to improve the quality of sleep, thereby enhancing overall well-being. Its innovative product, the Elvy Charger, addresses a growing concern about the health impacts of technology, offering a solution that is both practical and backed by scientific research.

Keywords: Health-tech, Wellness, Sleep Quality, EMF Radiation, Blue Light, Direct-to-Consumer, Elvy Charger, Tech-Savvy Consumers, Sleep-Wake Cycle, Innovative Solutions.