Ergatta operates in the fitness technology market, offering a game-based connected rowing machine designed for home use. The company's core product is a rowing machine that integrates video game elements to make workouts engaging and competitive. Ergatta targets fitness enthusiasts who prefer home workouts and are motivated by gamified experiences. The business model revolves around selling the rowing machines and offering a subscription service for access to its interactive workout programs. Revenue is generated through the initial sale of the rowing machines and recurring subscription fees. Ergatta's market includes individuals seeking an alternative to traditional gym workouts, particularly those who enjoy competitive and interactive fitness activities.

Keywords: game-based, connected rowing, home fitness, interactive workouts, competitive racing, subscription service, fitness technology, video game elements, home gym, premium hardwood.