Esusu is a financial technology company that focuses on helping renters and property managers improve their financial health. Founded in 2018 by Wemimo Abbey and Samir Goel, Esusu serves individuals who are often overlooked by traditional financial systems, particularly the 45 million Americans who are 'credit invisible' with no credit history in any of the three major credit bureaus. The company operates in the financial services market, offering products like credit score checks, rent payment reporting, and a marketplace for credit-building services. Esusu's business model revolves around subscription fees and partnerships with property managers and financial institutions. The company makes money by charging for its services, which include reporting rent payments to credit bureaus to help renters build their credit scores. Esusu also offers a digital passport that allows renters to share their payment history with landlords, enhancing their chances of securing better rental terms. The company aims to make financial wellness accessible to everyone, ensuring that even those without a traditional credit history can build a financial identity and achieve stability.

Keywords: fintech, credit building, rent reporting, financial wellness, digital passport, property managers, renters, financial inclusion, subscription model, credit invisible.