Fairly Made is a company dedicated to improving the impact of the fashion industry through innovative traceability and impact measurement solutions. Founded in 2018, Fairly Made operates in the sustainable fashion market, serving brands that aim to enhance transparency and eco-responsibility in their supply chains. The company provides tools such as QR codes, pop-ups, and widgets that allow consumers to trace the origins and environmental impact of their products. By offering these solutions, Fairly Made helps brands comply with new laws and promote their commitment to sustainability to end customers. The business model revolves around selling these traceability and impact measurement solutions to fashion brands, generating revenue through subscription fees and service charges. Fairly Made collaborates with notable brands like Rossignol to set high standards for transparency, aiming for total transparency on all products by 2025. The company is part of the largest incubator of ecological transition in Europe, focusing on the luxury fashion industry.

Keywords: traceability, impact measurement, eco-responsible, transparent supply chains, QR codes, sustainable fashion, compliance, consumer engagement, luxury fashion, ecological transition.