Feels is a unique startup operating in the online dating market. Unlike traditional dating apps, Feels offers a more relaxed and authentic approach to forming relationships. It caters to individuals who are seeking genuine, pressure-free interactions, free from societal norms and expectations. The company's primary target market appears to be young, creative individuals who value authenticity and personal expression.

Feels operates on a business model that is akin to social networking platforms, but with a focus on dating and relationship building. It offers an immersive discovery experience, allowing users to delve into the 'universe' of others, thereby fostering a deeper understanding and connection. The platform encourages users to showcase their true selves through unique, personality-driven profiles, and it provides various conversation starters to facilitate easy and meaningful interactions.

In addition to its core dating service, Feels also hosts exclusive in-app events, referred to as 'Shows'. These events provide opportunities for users to share real-life experiences with others in the Feels community, further enhancing the platform's social aspect.

As for revenue generation, while the website does not provide explicit details, it is likely that Feels operates on a freemium model, a common approach in the online dating industry. This model allows users to access basic features for free, while offering premium features at a cost. These could include enhanced profile visibility, access to exclusive events, or advanced messaging capabilities.

In summary, Feels is a social dating platform that emphasizes authenticity, creativity, and pressure-free interactions. It serves a market of young, creative individuals and generates revenue likely through a freemium model.

Keywords: Online Dating, Social Networking, Authenticity, Creativity, Pressure-Free Interactions, Immersive Discovery, Unique Profiles, In-App Events, Freemium Model, Young Creative Market.