Flurry is a leading analytics platform that provides comprehensive insights into mobile app performance. Established in 2008, Flurry has been instrumental in the app economy by offering the first iOS and Android app analytics solution. The platform serves a wide range of clients, from small startups to large enterprises, helping them build millions of apps for billions of consumers. Flurry operates in the mobile app analytics market, providing tools to track user engagement, retention, and demographic information without collecting personally identifiable information (PII). The business model is primarily based on offering a free, stable, and reliable service, which attracts a large user base. Flurry makes money through premium features and services that offer deeper insights and advanced analytics capabilities. The platform's key features include real-time data, conversion funnel tracking, and custom event tracking, all of which help app developers optimize their products and boost user acquisition and retention.

Keywords: mobile analytics, app performance, user engagement, retention tracking, demographic insights, real-time data, conversion funnel, custom events, SDK integration, data-driven iteration.