Formitable is an Amsterdam-based company founded in 2017 by Raymond Wilders, Cyril Mestrom, and Milan van de Goor. The company specializes in providing an advanced e-commerce platform designed specifically for the restaurant industry. Formitable's platform combines booking systems, table management tools, and customer relationship management (CRM) functionalities, offering over 20 integrations to help restaurants enhance their guest experiences and optimize their operations. The platform serves a diverse range of clients, from local eateries to Michelin-starred establishments, facilitating over two million guest bookings each month for more than 2000 restaurants. Formitable operates on a subscription-based business model, generating revenue through monthly fees paid by restaurants for access to its software and services. The company's mission is to help restaurants achieve online success by creating unique booking experiences and ensuring full occupancy every night. Formitable's team consists of 35 high-energy, fun-loving, and hardworking individuals who are committed to building a great product without binding clients to long-term contracts.

Keywords: e-commerce, restaurant bookings, table management, CRM, integrations, guest experience, online success, subscription model, Amsterdam, hospitality tech.