GoJoe is a digital health and fitness platform designed to enhance employee engagement and wellbeing. The company serves businesses looking to improve their workforce's physical and mental health while fostering a more inclusive and active culture. Operating in the corporate wellness market, GoJoe offers a unique blend of team-based social fitness challenges that cater to all fitness levels and ages. The business model revolves around subscription-based services, where companies pay for access to the app and its features. Revenue is generated through these subscriptions, as well as potential partnerships with global brands and sports organizations. Founded in April 2019 by Will and Phil, who have backgrounds in sports and NFTs, the company later expanded its team to include world-class software engineers Costi and Mihai. GoJoe's platform addresses all four pillars of employee wellbeing—physical, mental, social, and financial—from a single, user-friendly interface. The app's engaging and inclusive nature has made it a popular choice for companies looking to replace traditional step challenge apps and scattered employee benefits with a more cohesive and effective solution.

Keywords: employee engagement, wellbeing app, social fitness, team challenges, corporate wellness, digital health, inclusive culture, subscription service, global brands, mental health.