Gold Standard Phantoms (GSP) is a pioneering company specializing in calibration services for clinical quantitative medical imaging, particularly MRI (Magnetic Resonance Imaging). The company operates in the healthcare and medical imaging market, providing essential tools and services to ensure the accuracy and consistency of MRI scans. Their primary clients include hospitals, research institutions, and medical imaging centers that require precise calibration to maintain the quality and reliability of their imaging equipment.

GSP's business model revolves around developing and selling calibration phantoms—devices that simulate human tissue and blood flow in a controlled manner. These phantoms are used to calibrate MRI machines, ensuring that the images produced are accurate and consistent over time. One of their flagship products is the Quantitative Arterial Spin Labelling Perfusion Reference (QASPER), which is a standard for MRI perfusion measurements. Perfusion measurements are critical for assessing blood flow in organs, and QASPER helps in simulating this process accurately.

The company makes money by selling these calibration phantoms and providing related services. They also engage in research and development (R&D) to innovate new products and improve existing ones. GSP has received funding from grants, such as the Horizon EIC Accelerator programme, which supports their R&D efforts. Additionally, they collaborate with scientific institutions and participate in industry events to showcase their groundbreaking technologies.

GSP has been recognized for its innovative contributions, such as being listed on the Tech Climbers Yorkshire list for 2023. The company is led by experts in the field, including Professor Xavier Golay, the Director of Quantitative Imaging, and Aaron, the Chief Technical Officer, who has extensive experience in MRI physics and technology development.

In summary, Gold Standard Phantoms is a key player in the medical imaging market, providing essential calibration tools and services to ensure the accuracy and reliability of MRI scans.

Keywords: MRI, calibration, medical imaging, healthcare, QASPER, perfusion, research, innovation, technology, consistency.