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Recent News about Insider

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Insider is a technology company that has developed the world's first integrated Growth Management Platform (GMP) specifically designed for digital marketers. This platform helps businesses manage and optimize their growth across the entire sales funnel, from attracting potential customers to converting them into loyal clients. Insider's GMP leverages artificial intelligence (AI) to deliver personalized experiences to customers, enhancing engagement and driving sales.

The company serves a diverse range of clients, including some of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel industries. Notable clients include UNIQLO and Singapore Airlines. Insider operates in the global market with a presence in major cities such as London, Paris, Singapore, Tokyo, and many more, indicating its extensive reach and influence.

Insider's business model revolves around providing software as a service (SaaS). This means they offer their platform on a subscription basis, allowing businesses to use their tools and services for a recurring fee. This model ensures a steady stream of revenue and allows for scalability as more businesses adopt their platform.

The company makes money primarily through these subscription fees, which vary depending on the level of service and features a client chooses. By continuously enhancing their platform with new features and maintaining high customer satisfaction, Insider ensures client retention and attracts new businesses.

Insider has received significant recognition in the industry, being listed as one of the 100 Hottest Startups by WIRED Magazine in 2018 and winning the Red Herring Top 100 Europe in 2017. Additionally, CrunchBase recently ranked co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US, highlighting the company's strong leadership.

Keywords: Growth Management Platform, Digital Marketers, AI Personalization, SaaS, Global Presence, Fortune 500 Clients, Retail, Automotive, Travel, Subscription Model.

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Investments by Insider

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MindBehind
ACQUISITION by Insider Jan 2023