JOYO Tea operates in the health and wellness beverage market, specializing in adaptogenic sparkling teas designed to improve cognitive function and athletic endurance. The company targets health-conscious consumers seeking functional beverages that offer more than just refreshment. JOYO Tea's business model revolves around the direct-to-consumer sales of its uniquely formulated teas, which are infused with five key adaptogens: L-theanine, Panax ginseng, Reishi mushroom, Lion's Mane mushroom, and Acerola cherry extract. These ingredients are known for their potential benefits, such as boosting dopamine and serotonin levels, enhancing immune function, and providing antioxidant support. The company generates revenue through online sales and subscription services, offering exclusive deals and content to its customers. JOYO Tea aims to carve out a niche in the competitive beverage industry by focusing on the health benefits and unique properties of its products.

Keywords: adaptogenic, cognitive function, athletic endurance, health-conscious, functional beverages, L-theanine, Panax ginseng, Reishi mushroom, Lion's Mane, Acerola cherry extract.