Liwwa is a financial technology company that provides an online platform for investing in small business loans. The company primarily serves individual investors looking to diversify their portfolios by accessing a new asset class—loans to small and medium-sized enterprises (SMEs). Operating in the Middle East and North Africa (MENA) region, Liwwa leverages advanced credit analytics to assess the creditworthiness of loan applicants, offering a simple credit score for each loan. This allows investors to make informed decisions based on different returns, risk levels, and credit profiles.

Liwwa's business model revolves around connecting investors with SMEs in need of financing. Investors can choose from a variety of loans, each with different interest rates and risk levels, thereby diversifying their investment portfolios. The platform generates revenue through fees charged to both borrowers and investors. Borrowers pay interest on the loans, while investors earn returns based on the performance of their chosen loans.

Liwwa's user-friendly interface and flexible investment options have made it a popular choice among individual investors. The platform offers competitive internal rates of return (IRRs) ranging from 7% to 18%, making it an attractive option for those looking to generate returns and earn profit online. Additionally, Liwwa provides a 60-day satisfaction guarantee, allowing investors to get a refund if they are not satisfied with their investment.

Keywords: fintech, SME loans, investment platform, portfolio diversification, credit analytics, MENA region, online investing, competitive returns, user-friendly interface, advanced credit assessment.