Lob.com is a tech startup that provides innovative companies with a platform to streamline their marketing, operations, and development processes. It operates in the digital marketing and software development market, serving a diverse range of clients, including high-profile names such as Expedia, Twitter, and ThredUp.

The company's primary service is to help businesses optimize their campaign execution costs and calculate their return on investment (ROI). In simpler terms, Lob.com provides tools that help businesses run their marketing campaigns more efficiently and understand how much profit they're making from their investments in these campaigns.

Lob.com also offers a print delivery ecosystem, which is a network for delivering printed marketing materials. This network is certified to meet several important data protection standards, including the General Data Protection Regulation (GDPR), Service Organization Control 2 (SOC 2), and the Health Insurance Portability and Accountability Act (HIPAA). This means that Lob.com takes steps to keep its clients' data safe, which is particularly important for businesses that handle sensitive information.

Lob.com's business model is likely based on a subscription or service fee structure, where clients pay to access the platform and its features. The company's revenue comes from these fees.

In summary, Lob.com is a digital platform that helps businesses run their marketing campaigns more efficiently, protect their data, and understand their profits.

Keywords: Digital Marketing, Software Development, Campaign Execution, Return on Investment, Print Delivery Ecosystem, Data Protection, GDPR, SOC 2, HIPAA, Subscription Model.