Midas is a prominent retailer in Southern Africa specializing in car parts, tools, and accessories. The company serves a diverse clientele, including professional workshops and DIY enthusiasts, providing a comprehensive range of vehicle parts for all makes and models. Midas operates in the automotive aftermarket industry, leveraging its strong entrepreneurial spirit and extensive knowledge base to deliver high-quality products and services. The business model revolves around both online and in-store sales, supported by eight strategically located distribution centers to ensure optimal supply and availability. Revenue is generated through the sale of automotive parts, tools, and accessories, catering to both individual consumers and professional clients.

Keywords: automotive, car parts, tools, accessories, Southern Africa, workshops, DIY, distribution centers, aftermarket, retail.