Milkbasket is a micro-delivery service that caters to the daily needs of urban households in India, primarily serving working professionals and families. Operating in the fast-growing e-commerce market, Milkbasket offers a wide selection of over 5,000 products, including groceries, dairy, personal care items, and household essentials. Customers can place orders until midnight for next-day delivery, ensuring convenience and flexibility. The business model revolves around a subscription-based service where users can set up recurring orders for their daily essentials, managed through a user-friendly mobile app. This app also features a digital wallet for seamless transactions, eliminating the need for checkouts. Milkbasket generates revenue through product sales and subscription fees, leveraging technology to optimize delivery routes and minimize operational costs. The company’s focus on customer satisfaction and timely delivery has made it a preferred choice for busy urban dwellers.

Keywords: micro-delivery, urban households, groceries, dairy, personal care, household essentials, subscription-based, mobile app, digital wallet, e-commerce.