New Stand operates in the employee engagement and workplace culture market, providing a comprehensive platform designed to enhance the work environment. The company serves businesses looking to improve their office culture and employee satisfaction. New Stand's core offering includes a modular market that delivers customizable snacks, content, and experiences directly to workplaces. Additionally, the New Stand app allows employees to shop, read, game, gift, and more, creating a multifaceted engagement experience. The business model revolves around a subscription service where companies pay for the delivery of these amenities and access to the app. Revenue is generated through these subscriptions and potential in-app purchases. New Stand's target clients are medium to large enterprises aiming to boost employee morale and productivity. The company leverages its in-house content creation team to produce engaging and relevant material, ensuring a steady stream of fresh content for users. By focusing on improving the day-to-day work experience, New Stand aims to create a more connected and motivated workforce.

Keywords: employee engagement, workplace culture, modular market, customizable snacks, content creation, app-based services, productivity, employee satisfaction, subscription model, in-app purchases.