ObservePoint is a leading web governance platform that empowers businesses to validate and monitor their analytics and marketing tags. Serving enterprises across various industries, ObservePoint operates in the digital marketing and analytics market. The business model is subscription-based, offering automated audits and monitoring services to ensure data accuracy, privacy compliance, and optimized customer journeys. Revenue is generated through recurring subscription fees from clients who rely on the platform for comprehensive insights and automation in their digital operations. Keywords: web governance, data validation, privacy compliance, analytics monitoring, digital experience, marketing tags, automation, customer journey, subscription model, enterprise solutions.