Unified is a data and intelligence platform that enhances social advertising investments by providing marketers with unprecedented ownership and transparency. The platform collects, connects, and enriches social advertising data, giving marketers the information and intelligence they need to make informed decisions, reduce risk, and increase their bottom line. Unified serves a wide range of clients, including brands and businesses that utilize social media for marketing purposes. Operating in the social media advertising market, Unified partners with major social media platforms like Facebook, Twitter, LinkedIn, and Reddit to offer comprehensive solutions. The business model revolves around offering a subscription-based service for access to its platform, along with additional consulting and strategic services. Revenue is generated through these subscriptions and value-added services.

Keywords: social advertising, data platform, marketing insights, transparency, risk reduction, Facebook, Twitter, LinkedIn, Reddit, consulting services.