Parse.ly is a content analytics platform that helps digital publishers, media companies, and marketers understand and optimize their audience engagement. Operating in the digital content and analytics market, Parse.ly provides tools to track metrics such as page views, engaged time, and social interactions. The platform integrates seamlessly with popular content management systems like WordPress, offering plugins and APIs to enhance user experience. Parse.ly's business model is subscription-based, generating revenue through tiered pricing plans that cater to different client needs. By leveraging data-driven insights, Parse.ly enables clients to make informed decisions, boost content performance, and maximize return on investment.

Keywords: content analytics, audience engagement, digital publishers, media companies, marketers, data-driven insights, metrics tracking, WordPress integration, subscription-based, content performance.