Perch Interactive specializes in creating interactive retail displays that merge digital and physical marketing to enhance in-store customer engagement. The company employs advanced computer vision technology to detect which products shoppers touch or pick up, providing valuable insights into shopper behavior. Perch Interactive serves a diverse range of clients, including major retailers and brands such as Kate Spade, Lenovo, and Johnson & Johnson. Operating primarily in the retail technology market, the company helps its clients drive sales, secure premium display placements, and deepen relationships with key channel buyers. Perch Interactive's business model revolves around offering a subscription-based service for its technology and analytics platform, as well as custom solutions for specific client needs. Revenue is generated through these subscriptions and service fees. The company's solutions enable clients to measure customer engagement, optimize product displays, and execute omnichannel marketing strategies effectively.

Keywords: interactive displays, computer vision, retail technology, customer engagement, sales lift, shopper behavior, omnichannel marketing, data analytics, premium placements, digital media.