Pilgrim is a startup operating in the personal care industry, specifically focusing on the production and sale of "clean compatible" products. This means that their products are not only free from harmful and toxic chemicals, but they also contain ingredients that enhance the health of hair and skin or support the effectiveness of the product's formulation.

The company's target market includes health-conscious consumers who are interested in personal care products that are safe, effective, and beneficial for their skin and hair. Pilgrim operates in a growing market, as more and more consumers are becoming aware of the potential harmful effects of chemicals in personal care products and are seeking healthier alternatives.

Pilgrim's business model is based on direct-to-consumer sales through their website, discoverpilgrim.com. They offer discounts on larger orders, encouraging customers to purchase more products at once. This not only increases the average order value but also fosters customer loyalty and repeat purchases.

The company generates revenue through the sale of its products. The pricing strategy appears to be premium, which is common in the clean beauty and personal care market, reflecting the higher costs associated with sourcing and using non-toxic, health-enhancing ingredients.

In conclusion, Pilgrim is a promising startup in the clean beauty and personal care market, offering health-enhancing, non-toxic products directly to consumers through its online platform.

Keywords: Clean Compatible, Personal Care, Non-Toxic, Health-Enhancing, Direct-to-Consumer, Online Sales, Premium Pricing, Health-Conscious Consumers, Skin Care, Hair Care.