PlayTally operates a mobile-first web platform that delivers immersive, real-time prediction experiences for sports fans. The company serves sports teams, leagues, broadcasters, venues, and sponsors by providing a full-service prediction authoring and validation system. This platform allows users to predict live events as they unfold, catering to both casual fans and statistics enthusiasts. All games are free to play, creating a win-win situation for users and increasing audience engagement.

PlayTally's business model focuses on generating revenue through integrated sponsorships, where advertisements become part of the game itself rather than just occupying ad space. This approach not only increases ad opportunities but also enhances user experience. The platform features cumulative leaderboards that celebrate recurring participation, promoting audience loyalty. Additionally, PlayTally offers a white-label user interface, allowing clients to align the platform with their own branding.

The company leverages big data to build direct relationships with users and capture unparalleled insights into audience behavior. This data-driven approach helps clients understand their audience better and tailor their offerings accordingly.

Keywords: real-time predictions, free-to-play, sports engagement, integrated sponsorships, mobile-first, audience loyalty, white-label UI, big data insights, sports fans, immersive experiences.