Prismatic.io is a business-to-business (B2B) software company that provides an integration platform for other software companies. It operates in the software-as-a-service (SaaS) market, serving SaaS product and development teams. Prismatic's platform allows these teams to build integrations quickly and efficiently, reducing the amount of engineering time required and speeding up the sales and onboarding process.

The company's business model is based on providing a platform that simplifies the process of integrating different software systems. This is particularly beneficial for businesses that need to integrate their software with other applications used by their customers. Prismatic's platform is designed to be user-friendly for developers, with a low-code designer and API connectors that make it easy to build integrations.

Prismatic's platform also includes a feature that allows non-developers to do most of the work, which can help to free up engineering resources for other tasks. This is a key selling point for the company, as it can help to reduce costs and increase efficiency for its clients.

The company makes money by charging its clients for access to its platform. The exact pricing model is not specified, but it is likely based on the number of integrations built and the level of usage of the platform.

In conclusion, Prismatic.io is a B2B software company that provides a platform for building software integrations. It serves SaaS product and development teams, helping them to reduce engineering time and speed up the sales and onboarding process.

Keywords: B2B software, integration platform, SaaS, low-code designer, API connectors, software integrations, engineering time, sales and onboarding, user-friendly, non-developers.