ROI Hunter is a Product Marketing Platform (PMP) designed to help e-commerce businesses create data-driven marketing campaigns at scale. The platform allows product marketers to build smart campaigns for every product, using insights from various metrics such as margin, return rate, and profitability. This enables marketers to identify and optimize problematic areas, leading to sustainable growth. ROI Hunter serves a diverse range of clients in the e-commerce sector, providing tools that facilitate collaboration across teams, reduce friction, and enhance performance. The business operates in the competitive e-commerce market, focusing on delivering value through its comprehensive marketing solutions. ROI Hunter's business model revolves around offering a subscription-based service, generating revenue from businesses that seek to improve their marketing efficiency and effectiveness. The platform's ability to integrate with major advertising channels like Google Ads and Facebook video ads further enhances its appeal to clients looking to maximize their return on investment.

Keywords: Product Marketing Platform, e-commerce, data-driven campaigns, sustainability, profitability, collaboration, Google Ads, Facebook video ads, marketing efficiency, subscription-based.