Sequoia is a company that specializes in providing comprehensive HR (Human Resources) and people management solutions. The company primarily serves businesses that are heavily invested in their workforce, often referred to as "people-driven companies." These clients span various industries but share a common focus on optimizing their investment in human capital.

Sequoia operates in the HR technology and services market. The company offers a blend of expert guidance and advanced software platforms to help businesses develop and implement effective compensation and benefits strategies. This ensures that companies can attract, retain, and motivate their employees while aligning these strategies with overall business goals.

The business model of Sequoia revolves around offering a combination of consulting services and technology solutions. They provide tailored advice and tools that help companies manage their total rewards programs, which include salaries, bonuses, benefits, and other forms of compensation. By doing so, Sequoia helps businesses maximize the return on their investment in people.

Sequoia makes money through a subscription-based model for its software platform, as well as through fees for its consulting services. Clients pay for access to Sequoia's technology, which helps streamline and automate HR functions, and for the expertise of Sequoia's consultants who provide strategic advice and support.

In summary, Sequoia is dedicated to helping businesses get the most out of their investment in people through a combination of expert guidance and powerful technology. Their focus on client interests and innovative solutions has earned them a strong reputation and the trust of their clients.

Keywords: HR solutions, people management, compensation strategy, benefits strategy, consulting services, HR technology, employee retention, workforce investment, business optimization, client-focused.