ShiftUp is a South Korean startup based in Seoul. The company operates in the digital technology sector, specifically in the area of electronic securities registration. This involves the conversion of physical securities, such as stocks and bonds, into electronic form. This service is particularly relevant for shareholders and rights holders who own physical securities.

ShiftUp's business model revolves around providing a secure and efficient platform for the electronic registration of securities. The company makes money by charging fees for the registration and management of these electronic securities.

The company is also committed to protecting the rights of securities holders during the transition from physical to electronic securities. They have implemented measures in accordance with the Electronic Securities Act to ensure that the rights of securities holders are not compromised during this process.

ShiftUp is set to implement electronic registration of securities by December 2023. Shareholders and rights holders are advised to submit their physical securities for electronic registration before this date to avoid losing their rights.

In summary, ShiftUp is a digital technology company that provides a platform for the electronic registration of securities, serving shareholders and rights holders in South Korea.

Keywords: ShiftUp, South Korea, Seoul, Digital Technology, Electronic Securities Registration, Shareholders, Rights Holders, Electronic Securities Act, Physical Securities, Securities Conversion.