Startpage operates in the online privacy market, offering a search engine that prioritizes user privacy by not tracking or storing search history. The company serves privacy-conscious individuals who seek to protect their personal data while browsing the internet. Startpage's business model is built around providing a free search engine with privacy features, such as anonymous browsing and no data collection, which differentiates it from other search engines that monetize user data. Revenue is generated through non-intrusive ads and partnerships that respect user privacy. The company also offers a Privacy Protection Extension to enhance online privacy across the web. Startpage's commitment to user privacy has earned it a trusted reputation among users worldwide.

Keywords: private search engine, no tracking, anonymous browsing, user privacy, data protection, non-intrusive ads, privacy extension, online privacy, privacy-conscious, secure search.