Studyportals is a global platform that connects students with educational opportunities worldwide. The company serves students seeking higher education and universities aiming to attract international students. Operating in the higher education market, Studyportals offers a comprehensive suite of services including Analytics, Consulting, and Tracking to help universities achieve their international marketing and student recruitment goals. The business model is based on providing universities with data-driven insights and consulting services to enhance their international presence and attract a diverse student body. Studyportals generates revenue through partnerships with educational institutions, which pay for access to the platform's extensive database and consulting services. In 2019, the platform assisted over 36 million students in exploring study programs, offering information on more than 200,000 courses at 3,750 educational institutes across 110 countries.

Keywords: higher education, international marketing, student recruitment, analytics, consulting, tracking, global platform, educational institutes, study programs, data-driven insights.