TRLab is a startup that operates in the burgeoning market of non-fungible tokens (NFTs), specifically focusing on the art sector. The company provides a platform for artists to create and sell their artwork as NFTs, a type of digital asset that uses blockchain technology to prove its uniqueness and ownership. The company's business model is centered around auctioning these NFTs, with a notable example being the sale of Cai Guo-Qiang's Transient Eternity—101 Ignitions of Gunpowder Paintings, which fetched US$2.5 million.

TRLab distinguishes itself in the crowded NFT market by working closely with both established and emerging artists to realize their ideas in the digital realm. This approach has attracted traditional artists who may not have prior experience with digital art or blockchain technology.

The company also benefits from a strong leadership team, including co-founder Xin Li-Cohen, who also serves as the non-executive deputy chairman at Christie's. This connection has led to a marketing partnership with Christie's, further enhancing TRLab's visibility and credibility in the art world.

TRLab recently raised $4.2 million in funding, which will be used to diversify its collection and continue its growth. The company's revenue is primarily generated from the sale of NFTs through its platform.

Keywords: TRLab, Non-Fungible Tokens (NFTs), Art, Auction, Blockchain, Digital Assets, Christie's, Xin Li-Cohen, Funding, Diversification.