Tru Optik operates in the digital advertising industry, specializing in data management for over-the-top (OTT) and Connected TV (CTV) platforms. The company provides a comprehensive data management platform (DMP) that enables advertisers to reach specific consumer segments and measure audience engagement in real-time. Tru Optik's clients include streaming services, advertisers, and media companies looking to optimize their ad spend and improve return on investment (ROI). The company generates revenue through subscription fees for its DMP services and partnerships with major players in the digital advertising ecosystem. By leveraging advanced data analytics and privacy-compliant solutions, Tru Optik helps its clients deliver more effective and targeted advertising campaigns.

Keywords: OTT, CTV, data management, audience measurement, targeted advertising, real-time analytics, streaming services, ad spend optimization, ROI, privacy-compliant solutions.