TrueCoach, a subsidiary of Xplor, operates in the fitness and wellness market, providing a comprehensive online platform designed specifically for personal trainers, coaches, and gym owners. The platform offers tools to streamline client communication, automate administrative tasks, and scale coaching businesses. TrueCoach serves fitness professionals who aim to enhance their client experience and grow their businesses efficiently. The business model is subscription-based, offering a free 14-day trial to attract new users, followed by various pricing tiers based on the features and number of clients managed. Revenue is generated through these subscription fees. TrueCoach's market includes individual trainers, small to medium-sized gyms, and fitness coaching businesses looking to leverage technology to improve operational efficiency and client satisfaction. The platform's key features include client management, workout programming, progress tracking, and automated communication, all aimed at freeing up time for coaches to focus on business growth rather than administrative tasks.

Keywords: fitness software, personal trainers, gym owners, client communication, automation, subscription-based, workout programming, progress tracking, business growth, operational efficiency.