Vamp is a Dutch startup based in Amsterdam, specializing in AIOps (Artificial Intelligence for IT Operations) for Cloud Native Release Orchestration. The company provides a platform designed to make software releases self-driving and self-healing, thereby reducing the stress and risk associated with releasing software. Vamp primarily serves businesses and development teams that operate in cloud-native environments, such as those using Kubernetes for container orchestration.

The market Vamp operates in is the cloud-native and DevOps (Development and Operations) sector, which focuses on automating and improving the software development lifecycle. Their business model revolves around a subscription-based service, where clients pay for access to their platform and its features. This model ensures a steady stream of recurring revenue.

Vamp makes money by offering different tiers of service, which may include additional features, support, and consulting services. Their platform helps clients decouple deploying from releasing, which reduces risk, increases time to market, and lowers production issues. This is particularly valuable for companies that need to continuously release and test software in production with zero downtime.

Keywords: AIOps, Cloud Native, Release Orchestration, Self-driving, Self-healing, Software Releases, Kubernetes, DevOps, Subscription-based, Continuous Delivery.