Veritonic operates as a comprehensive audio analytics and research platform, providing data-driven insights to optimize audio strategies for brands. Serving a diverse range of clients, including marketers, advertisers, and audio content creators, Veritonic operates in the audio marketing and advertising industry. The company offers tools to measure audio efficacy, brand lift, and attribution, ensuring clients can make informed decisions to maximize their return on investment (ROI). Veritonic's business model revolves around offering subscription-based access to its platform, which includes features like competitive intelligence, audio ad search, and customized studies. Revenue is generated through these subscriptions and additional services tailored to client needs. The platform is built to comply with global privacy policies, including GDPR, and is trusted by marketers worldwide for its independent, third-party measurement capabilities.

Keywords: audio analytics, brand impact, data-driven, ROI, marketers, advertisers, audio content, brand lift, attribution, subscription-based.