Walkbase is a retail analytics company that specializes in providing actionable insights into shopper behavior within physical stores. The company serves a variety of clients, including retail stores, restaurants, financial institutions, and transportation hubs. Operating in the retail analytics market, Walkbase leverages Wi-Fi technology to measure indoor location accurately and in real-time. This data is used to optimize merchandising strategies, improve customer experience, and enhance business operations. Walkbase's business model revolves around offering a comprehensive solution called Walkbase TREQ, which captures and analyzes data from all consumer interactions within a store. The company generates revenue through subscription-based services and data analytics solutions. By understanding customer behavior, Walkbase helps retailers reinvent their stores, re-strategize their marketing efforts, and reboot their business operations.

Keywords: retail analytics, shopper behavior, Wi-Fi technology, merchandising strategies, customer experience, business operations, data analytics, subscription services, physical stores, Walkbase TREQ.