What If Machines, Inc. is a Toronto-based technology retail startup specializing in leveraging Artificial Intelligence (AI), Big Data, and advanced technologies to revolutionize the online retail space. The company operates Gotengo, an online-only premium menswear store that provides a hyper-personalized shopping experience. This is achieved through proprietary personalization technology driven by AI and a meticulously crafted customer journey. Gotengo's product assortment is curated for the modern man, featuring prestigious, storied brands, alongside artisanal and exclusive-to-Canada labels and designers.

What If Machines serves tech-savvy, fashion-conscious male consumers looking for a premium and personalized shopping experience. The company operates in the online retail market, focusing on high-end menswear. Its business model is based on e-commerce, where revenue is generated through the sale of premium apparel and accessories.

The company has garnered support from various organizations, including MaRS, The Fashion Zone, Business Development Canada, and Fu. By combining expertise from retail, technology, and media, What If Machines aims to innovate and provide unique solutions in the retail sector.

Keywords: AI-driven, Big Data, hyper-personalized, menswear, premium brands, e-commerce, technology retail, online shopping, curated products, Toronto-based.