Zappar is a pioneering company in the augmented reality (AR), virtual reality (VR), and mixed reality (MR) sectors, dedicated to making these technologies accessible and affordable for everyone. Founded in 2011 and originating from the University of Cambridge, Zappar has delivered over 1000 AR projects for some of the world's leading brands and agencies. The company operates in various market verticals including packaging, retail, marketing, events, and learning and development. By integrating AR into these areas, Zappar helps increase repeat purchases, brand loyalty, customer engagement, and learning effectiveness. The company's business model revolves around providing AR solutions and tools, such as Zapbox, to businesses looking to enhance their customer interactions and experiences. Revenue is generated through project-based engagements, licensing of their technology, and offering AR development tools and platforms.

Keywords: augmented reality, virtual reality, mixed reality, packaging, retail, marketing, events, learning, Zapbox, AR tools.