Zarget is a SaaS company that specializes in optimizing website conversion rates through a suite of tools including A/B testing, heatmaps, and funnel analysis. The company primarily serves small to medium-sized businesses looking to enhance their online presence and improve user engagement. Operating in the digital marketing and web analytics market, Zarget's business model revolves around a subscription-based service, where clients pay a recurring fee to access their platform. Revenue is generated through tiered pricing plans that offer varying levels of access to features and support. The platform is designed to be user-friendly, making it accessible to businesses without extensive technical expertise. By providing actionable insights and data-driven recommendations, Zarget helps its clients make informed decisions to boost their website's performance and achieve higher conversion rates.

Keywords: SaaS, website optimization, A/B testing, heatmaps, funnel analysis, digital marketing, web analytics, subscription-based, user engagement, data-driven.